In an embodiment, a method comprises: receiving, from a user computing device, digital data indicating one or more selected trip elements in association with a particular trip; adding the one or more selected trip elements to a stored data record representing the particular trip; analyzing the one or more selected trip elements to determine, based at least on analysis of the one or more selected trip elements, a trip intent associated with the particular trip; identifying, based on the trip intent, one or more suggested trip elements for the particular trip; and causing the one or more suggested trip elements to be displayed in a graphical user interface of the user computing device.