An asset identification and tracking system includes one or more monitoring units configured to monitor at least one designated area. Each of the monitoring units includes an imaging device and one or more processors. The imaging device is configured to generate image data depicting one or more mobile assets that move through the at least one designated area. The one or more processors are operably coupled to the imaging device and configured to analyze the image data to detect and decipher one or more identifiers that are displayed on a particular mobile asset of the one or more mobile assets that move through the at least one designated area. The one or more processors are further configured to generate a detection message that includes the one or more identifiers for communication to an asset control system.