To present a pickup location in a transportation service, a server device receives a request for ridesharing services from a rider's current location to a drop-off location. The server device broadcasts the request to drivers and receives an indication of acceptance of the request from one of the drivers. Then the server device provides a pickup location to the rider and the driver which is presented in a map display of the rider and driver's client devices. When the rider or driver's current location is within a threshold distance of the pickup location, the corresponding client device switches to an augmented reality mode and presents a camera view from a camera of the client device depicting real-world imagery. The server device provides information to the corresponding client device to present in the augmented reality mode overlaying the real-world imagery to assist the rider or driver in finding the pickup location.