In order to provide a gas diffusion electrode medium having high thermal conductivity despite having low density and excellent both in handleability and cell performance, provided is a gas diffusion electrode medium including carbon fiber felt including carbon fibers having an average fiber diameter of 5 to 20 μm, wherein at least a part of the carbon fibers that constitute the carbon fiber felt have a flat part in which, in a plane view of a surface of the carbon fiber felt, a maximum value of a fiber diameter is observed to be 10 to 50% larger than the average fiber diameter, and a frequency of the flat parts at the surface of the carbon fiber felt is 50 to 200/mm2.