A demand prediction apparatus allows for a prediction with a variation in terms of demand by acquiring, out of changes in demand in a first time period, changes in the demand in a second time period which is a part of the first time period acquiring changes in the demand in third time periods, which is a plurality of time periods excluding the second time period within the first time period, for each of the third time periods having different lengths, identifying, for combinations of a plurality of trend patterns and the third time periods, parameters of the corresponding plurality of trend patterns such that a value of a trend pattern of the plurality of trend patterns is equal to the demand at a certain time point in the first time period, evaluating suitability with the changes in the demand in the second time period for each of the plurality of trend patterns for each of the combinations in which a parameter of the parameters is identified, and selecting one or more trend patterns from among the plurality of trend patterns for each of the combinations based on evaluation results.