Invention Grant
- Patent Title: Methods and apparatus to determine media exposure of a panelist
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Application No.: US17328987Application Date: 2021-05-24
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Publication No.: US11758208B2Publication Date: 2023-09-12
- Inventor: Jeremey M. Davis , Nicholas Mannion
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US NY New York
- Main IPC: H04N21/254
- IPC: H04N21/254 ; H04N21/442 ; H04N21/658 ; H04N21/81 ; H04N21/24 ; G06Q30/0201 ; H04N21/845 ; H04N21/8355

Abstract:
Methods, apparatus, systems and articles of manufacture to determine media exposure of a panelist are disclosed. An example apparatus include memory; computer readable instructions; and processor circuitry to execute the computer readable instructions to: determine an anonymized identifier from media monitoring data corresponding to a personal people meter of a panelist; filter anonymized census data from a plurality of media devices based on the anonymized identifier; when second media data different than first media data is included in the media monitoring data during a same time duration, tag the time duration as corresponding to multiple media exposure; and credit exposure to media for the panelist based on the tag.
Public/Granted literature
- US20210281896A1 METHODS AND APPARATUS TO DETERMINE MEDIA EXPOSURE OF A PANELIST Public/Granted day:2021-09-09
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