A pressing device includes a rotator, a secured member, a pressure rotator, and lubricant. The rotator has flexibility and a sleeve form and includes an inner portion having a sliding surface. The inner portion has an elastic power of 55% or more. The secured member is inside a loop of the rotator and has a slide surface on which the sliding surface of the rotator is to slide. The slide surface has a smaller surface roughness than a surface roughness of the sliding surface. The pressure rotator presses the rotator against the secured member and forms a nip between the rotator and the pressure rotator. The lubricant between the rotator and the secured member has a consistency of 275 or less.