A server identifies, by parsing through code of an online page, information related to offerings associated with the online page. The server identifies a set of intents based on the information. At least a portion of the set of intents corresponds to headers or menu items of the online page. The server updates the set of intents based on supplemental information accessible by a hyperlink from the online page. The server transmits the updated set of intents to a first user device. The server receives an acceptance of a subset of the updated set of intents from the first user device. The server stores, in an intent data repository, the accepted subset of the updated set of intents. The intent data repository stores intents to which queries are to be matched. The queries are received during a contact center engagement between an end-user and a computer-implemented agent.