A flag demonstration apparatus which prevents flag furling is provided. The apparatus comprises a flagpole which further comprises a bottom portion and a top portion that removably fasten together and sandwich a lower swivel bracket. The apparatus also includes an upper bracket attached near the top of the top portion of the flagpole and is attached to at least one portion of a flag and the lower swivel bracket is attached to at least two portions of the flag. The lower swivel bracket allows the flag to rotate less than 360 degrees about the flagpole and also keeps at least a portion of the flag displayed, regardless of environmental conditions.