The display method includes obtaining a target image showing a target region including a surface, displaying a simulation image on a display, the simulation image being obtained by superimposing a display image on the target image, the display image corresponding to an image to be projected by a projector on the surface, displaying the target image included in the simulation image on the display with a brightness based on first information which specifies a brightness of the target region, and displaying the display image included in the simulation image on the display with a brightness based on second information which specifies a brightness of the display image.