An inventory of Internet-facing assets related to a target domain is generated using network data gathered from network data sources. Using data sources of known threats, such as malware, phishing attempts, scam pages, blacklisted sites, and so on, a network analytic system generates analytical information about domains, sub-domains, and components that are owned, managed, and/or controlled by a target entity. A confidence score of ownership is generated based on a recursive rule engine. A visual representation of the inventory of Internet-facing assets is generated in a graphical user interface.