This application provides an example load threshold determining method and apparatus. The method includes obtaining a plurality of preselected load thresholds of a cell. The method also includes obtaining an evaluation value corresponding to each preselected load threshold in a first periodicity, where each evaluation value is used to evaluate key performance indicator (KPI) information and energy saving information of the cell. The method further includes determining a target load threshold of the cell in a second periodicity based on all evaluation values, where the target load threshold is a load threshold in the plurality of preselected load thresholds, and where the second periodicity is a next periodicity of the first periodicity.