A handheld device for treating air to a user includes an airflow path having an illumination chamber with a reflective surface, wherein the reflective surface is sufficiently reflective and configured to impart multiple reflections of at least a portion of the light introduced into the illumination chamber. The introduced light is produced by an onboard UV light generator, wherein the UV light generator can be cycled corresponding to at least one of a pressure and an airflow in the airflow path.