A vehicle management system includes a vehicle use situation recognition unit recognizing that a user of a vehicle visits a predetermined area or a predetermined facility by the vehicle based on a position of the vehicle recognized by a vehicle position recognition unit and a vehicle cleaning handling unit transmitting vehicle cleaning information about cleaning of the vehicle to at least either one of a user terminal and a maintenance management server in a case where the vehicle use situation recognition unit recognizes that the user visits the predetermined area or the predetermined facility by the vehicle, the user terminal being used by the user, the maintenance management server managing maintenance of the vehicle.