Described is an approach for operating a motor vehicle, which has an autopilot system designed for completely automatically guiding the motor vehicle, in which technical activatability information is determined depending on driving situation data and/or operating state data of the motor vehicle and system boundaries information describing the range of application of the autopilot system. The motor vehicle also has a display device with a first output element displaying the activatability of the autopilot system according to the technical activatability information. Driver-related recommendation information is determined depending on the operating situation and on preferences in relation to the autopilot system and/or driver data describing the status of the driver in relation to the vehicle guidance. On this basis, a second output element of the display device displays an activation recommendation and/or a deactivation recommendation.