Provided is a reflective glitter heat transfer sheet having a retroreflective structure. The reflective glitter heat transfer sheet includes: a reflective glitter layer comprising an adhesive, and glass beads and glitter particles embedded inside the adhesive; a primer layer disposed on the reflective glitter layer; and a hot melt layer formed on the primer layer for conducting heat transfer to an article to which the reflective glitter heat transfer sheet is to be applied. Each of the glass beads is a retroreflector for achieving retroreflection, and each of the glitter particles is a reflector for achieving diffuse reflection.