A system and method for data analysis and presentation of data are provided. The system for data analysis and presentation of data includes a memory configured to receive a plurality of data sets. The system also includes a processing subsystem operatively coupled to the memory and configured to determine a plurality of properties of the plurality of data sets, to analyse a categorical variable of the plurality of data sets based on the plurality of properties of the plurality of the plurality of data sets, to identify one or more custom rules based on an analysed categorical variable, to interpret the identified one or more custom rules, to identify a graph based on one or more custom rules, to identify one or more textual insights based on one or more custom rules and the identified graph, to present the identified graph and one or more textual insights.