Media device systems and methods are operable to identify media content events. An exemplary embodiment receives a user defined keyword tag, associates an identifier of a media content event with the user defined keyword tag, stores the user defined keyword tag and the associated identifier in a database, receives a user specification of the user defined keyword tag, conducts a search of the user defined keyword tags in the database for instances where the user defined keyword tag of the second user specification matches with the stored user defined keyword tag of the first user specification, and generates a return message that indicates the associated identifier of the media content event for each instance where the user defined keyword tag matches with the stored user defined keyword tag.