A distribution portion that distributes an error based on quantization of a gradation value corresponding to the one pixel, to a first pixel located in a first direction of the one pixel at a first distribution rate, to a second pixel located in a second direction of the one pixel at a second distribution rate, and to a third pixel located in a third direction of the one pixel at a third distribution rate, the second direction is a direction that intersects the first direction, and the third direction is a direction different from an extension direction of a plane defined by the first direction and the second direction.