A consumer item procurement support system capable of performing a more appropriate commodity proposal and the like is provided. The consumer item procurement support system includes an information processing server that communicates with a terminal of a customer, and manages a taken image of a commodity (consumer item) captured by the terminal of the customer, wherein the information processing server: executes a recognition process of the commodity (consumer item), based on the taken image of the commodity (consumer item) captured by the terminal of the customer; displays, on the terminal of the customer, one or more commodity candidates extracted as a result of execution of the recognition process; and determines an unpurchased commodity, by allowing the customer to select an actually purchased commodity from among the commodity candidates.