A system for assisting a customer is provided. The system comprises a database comprising multimedia files, wherein one or more tags are associated with one or more of the multimedia files. The system further comprises a virtual agent server 100 configured to receive input from a first user (customer) and a second user (customer service representative). Further, the virtual agent server 100 processes the received input to understand a context of the input. Subsequently, the virtual agent server 100 identifies one or more multimedia files based on the context and the tags associated with the multimedia files. Subsequently, the virtual agent server 100 shares at least one of the identified multimedia files with at least one of the first user and the second user to enable better understanding between the first user and the second user.