An equipment introduction effect analyzer as an information processing apparatus includes: an equipment-related information storage unit that holds equipment data including information on equipment and information on a function and performance included in equipment, and equipment buyer data including information on an effect obtained when an equipment buyer introduces equipment, information on a use environment of the equipment, and information on the purchased equipment; and an evaluation engine unit that generates information on an effect to be provided to a potential equipment buyer based on the information on the effect and the information on the use environment of equipment that are included in the equipment buyer data, and on the basis of information on an environment in which the potential equipment buyer uses the equipment, the equipment buyer data being acquired from the equipment buyer already purchased equipment with a function and performance desired by the potential equipment buyer.