A system and method of displaying complementary content on one or more linked machines are disclosed. In some embodiments, the system and method may include a non-transitory, computer-readable medium storing computer-executable instructions and one or more processors in communication with the non-transitory, computer readable medium. When the computer-executable instructions are executed, the one or more processors may be configured to receive a linking instruction to link a display of second content of a website on a second machine to a selection of a portion of first content of the website by a first machine, cause a display of the first content on the first machine, receive the selection of the portion of the first content displayed on the first machine, and based on the portion of the first content being selected, cause the display of the second content on the second machine based on the linking instruction.