Natural appearance of transition from a predetermined object of two-dimensional content displayed on a two-dimensional display to a three-dimensional display model of an AR display device or vice versa is achieved. Control is performed such that, the transition is performed after switching the two-dimensional content from the motion parallax non-application display to the motion parallax application display. For example, control is performed such that the motion parallax application display is displayed on the two-dimensional display in a case where there is one AR display device, and the motion parallax application display is displayed on the AR display device in a case where there is a plurality of AR display devices.