The present technology relates to a transmission apparatus, a transmission method, a reception apparatus, and a reception method that make it possible to detect a watermark more easily. The transmission apparatus includes a generation section and a transmission section. The generation section generates watermark information for detecting a watermark. The transmission section transmits a broadcast signal including the watermark and the watermark information. When the transmission apparatus is provided, it enables the reception apparatus at a receiving end to detect the watermark more easily. The present technology is applicable, for example, to a transmission system including the transmission apparatus and the reception apparatus.