A self-clinching fastener for attachment to a plastically deformable metal panel includes a body portion with a central axis, the body portion has an outer peripheral surface extending in a direction perpendicular to the central axis. A punch portion is coaxial with the central axis and extends from the body portion such that the annular-shaped surface encircles the punch portion, the punch portion includes an outer peripheral surface extending in the direction of the central axis. A plurality of spaced apart lugs encircle the punch portion and axially projecting outwards from the annular-shaped surface, one of the lugs has a contact face configured to engage the metal substrate, the contact face declining, relative to an imaginary horizontal plane on which the annular-shaped surface lies, in a radially outwards direction of the self-clinching fastener.