A method for placement of a head-up display (HUD) is provided, including: rendering a view of a virtual environment for display to a user; tracking a gaze of the user as the user engages in interactivity with the rendered view of the virtual environment, wherein tracking the gaze of the user generates gaze data, the gaze data identifying locations within the rendered view that the gaze of the user is directed towards during the interactivity; using the gaze data to determine a preferred location for positioning of a HUD in the rendered view; positioning the HUD in the rendered view at the preferred location.