In one implementation, a method is provided that receives multiple potential listings associated with an entity. A listing is selected from the multiple listings and is designated as a representative listing of the entity. A first request is transmitted to synchronize the representative listing with the entity. Responsive to receiving an indication that a synchronization of the first listing and a web address corresponding with the entity is complete, transmitting to the provider system using an application programming interface, a second request to suppress a second listing of the plurality of potential listings as a duplicate listing. A communication is received from the provider system via the application programming interface that confirms that the second request to suppress the second listing from a search result generated by the provider system is accepted.