Systems and methods of presenting search results, in response to a general search query, are provided in a manner intended to improve the efficiency of a user that uses general search queries A given user may be interested in results of a specific type, and may consistently interact with the system in a similar manner following conducting a given search. The system tracks requests from a user following a presentation of search results in response to a general search query. This is stored as tracking information. The tracking information is processed to identify patterns in user behaviour, and search results for further search queries are then presented in a manner that takes into account the tracking information. In a specific embodiment, this is applied in an e-commerce context. The tracking information may be stored in association with commerce object types such as products, orders, returns, customers.