An example procedure includes an operation to obtain a product record for a first product associated with a supplier account of a supplier of the first product, an operation to select, based on the product record a group from amongst a number of online stores, online stores selling products matching the first products and having a stable demand for those matching products, and an operation to associate the supplier account with merchant accounts corresponding to the selected group of online stores to allow the supplier to supply the selected online stores with the first product.