A user registers for an account with an account management system, configures account settings to permit the account management system to receive user computing device data from a user computing device associated with the user, and logs into the account via the user computing device. The account management system receives a user voice purchase command and determines a purchase command context based on the received user computing device data. The account management system identifies a product that the user desires to purchase based on the purchase command context and directs the user computing device web browser to a merchant website to set up a transaction for the identified product.