Disclosed are a panoramic image based jump position determination method and apparatus. The method includes steps of obtaining first and second original panoramic images having the same horizontal width; performing, based on posture data of cameras respectively shooting the two original panoramic images, an adjustment process on at least one of the two original panoramic images, so as to acquire first and second panoramic images; after the adjustment process, conducting a feature extraction process regarding the two panoramic images, and choosing, based on a result of the feature extraction process, a plurality of pairs of image columns on the two panoramic images, so as to select at least one pair of first image columns from among the plurality of pairs of image columns; and determining, based on the at least one pair of first image columns, jump positions on the first and second panoramic images for jumping between the two.