A method for displaying a personalized face of a three-dimensional (3D) character is provided, performed by a computer device, the method including: obtaining a texture identifier of a personalized face model of a 3D character, the texture identifier being used for identifying a target pattern texture of a target part on the personalized face model, the target part being configured with a corresponding UV texture image, the UV texture image comprising at least two candidate pattern textures of the target part; drawing a basic UV texture image on the personalized face model, the basic UV texture image comprising a texture of a region other than the target part; determining, according to the texture identifier, the target pattern texture from the at least two candidate pattern textures of the target part according to; and drawing the target pattern texture on a region corresponding to the target part on the personalized face model.