Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for displaying object names in association with augmented reality content. The program and method provide for receiving, by a messaging application running on a device, a first request to identify plural objects based on an image captured by a camera of the device; identifying, in response to receiving the first request, the plural objects based on the image; for each of the plural objects, determining at least one attribute of the object, and calculating a number of augmented reality content items, from plural augmented reality content items, corresponding to the at least one attribute of the object; selecting, from the plural objects, an object with a largest calculated number of corresponding augmented reality content items; and displaying a name for each of the plural objects based on the selecting.