In some embodiments, apparatuses and methods are provided herein useful to projecting action indicators on items in a retail facility. In some embodiments, a system comprises an image capture device configured to capture an image of a shelving unit, a control circuit configured to identify items located in the shelving unit, determine an action item for an item located in the shelving unit, identify boundaries of the item, and generate an action image including an action indicator based on the action item for the item, wherein the action indicator is located within the boundaries of the item, and a display device configured to present the action image on the shelving unit, wherein the action indicator is presented on the item.