A method includes receiving, at an intermediation server, from a requesting device, a request for one or more items provided by a provider system; generating, at the intermediation server, an intermediate reply comprising data indicative of the one or more items provided by the provider system; determining, at the intermediation server, whether the request is eligible for direct distribution; in response to determining that the request is eligible for direct distribution, generating, at the intermediation server, an adjusted reply by: communicating with a hosted offer management system to receive instructions for adjusting the intermediate reply, the hosted offer management system providing hosted provider object services for the provider system; and adjusting, at the intermediation server, the intermediate reply based on the instructions; and providing, from the intermediation server, to the requesting device, the adjusted reply in response to the request.