Provided are a display control method and device, an electronic apparatus, and a storage medium. The display control method includes: in response to an instruction of receiving a target conversation message, displaying a message notification bar in a designated area of the graphical user interface; in response to a first touch operation on the message notification bar, switching and displaying display content from the initial content page to the target conversation page, and generating a floating window control in the graphical user interface; in response to a second touch operation on the floating window control, switching and displaying the display content from the target conversation page to the initial content page.