Various embodiments of the disclosure provide a method and apparatus for performing a content search using a keypad (or a keyboard) in an electronic device. The electronic device according to various embodiments include a display; a wireless communication circuit; a memory; and a processor. The processor may be configured to: display an execution screen of an application; detect a first input for calling a keypad; display the keypad on the execution screen; detect a second input for a smart search while displaying the keypad; request a content search from at least one application of the electronic device; and display a search result searched by the at least one application through the keypad. Other embodiments are possible.