Invention Grant
- Patent Title: Methods and apparatus to generate audience metrics using third-party privacy-protected cloud environments
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Application No.: US17318420Application Date: 2021-05-12
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Publication No.: US11783353B2Publication Date: 2023-10-10
- Inventor: Matthew VanLandeghem , Lianghua Shao , Jessica Brinson , Sagar Sanghavi , Jonathan Sullivan , Billie J. Kline , Mala Sivarajan , Shruthi Koundinya Nagaraja , Logan Thomas , Arushi Kumar
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: THE NIELSEN COMPANY (US), LLC
- Current Assignee: THE NIELSEN COMPANY (US), LLC
- Current Assignee Address: US NY New York
- Agency: HANLEY, FLIGHT & ZIMMERMAN, LLC
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; G06Q30/0201 ; G06Q30/0242 ; G06N5/04 ; G06Q30/0204 ; H04L67/303 ; G06N20/00 ; G06F16/2457 ; H04L67/306 ; G06F16/9536 ; G06F16/23 ; G06F21/62 ; G06Q30/0202 ; G06F16/28 ; G06F16/215 ; H04L67/53 ; H04L67/50

Abstract:
An example apparatus disclosed herein includes a data input interface to access different sets of initial adjustment factors, the initial adjustment factors generated to correct at least one of misattribution or non-coverage of media impressions logged by a database proprietor, a grouping controller to identify a first set of the initial adjustment factors as a set of donor adjustment factors based on (a) first audience members associated with the set of donor adjustment factors satisfying a first threshold and (b) first impressions associated with the first audience members satisfying a second threshold, and identify a second set of the initial adjustment factors as a set of recipient adjustment factors, and an imputation factor generator to generate imputation factors to correct ones of the recipient adjustment factors based on ones of the donor adjustment factors.
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