Multiple users of a household can each have a different profile associated with a common account for an online concierge system. This association of different profiles with the common accounts allows the concierge system to show a user of the household what other users of the household purchased and rank items for suggestion to the user based one purchases of other users, facilitating order building. The online concierge system also enables a user profile to designate a user profile associated with the common account for an order pickup or as a contact for a home delivery. Additionally, association of different user profiles with the common account may be used for account recovery of one of the user profiles. Further, different user profiles may have different permissions for creating an order with the online concierge system.