A display apparatus and a display control method are disclosed. The display apparatus includes a backlight module and a display panel. The backlight module comprises a controller, a plurality of power sources, and a plurality of lamp areas corresponding to the plurality of power sources. The plurality of power sources include a first power source for providing a positive power supply signal to the controller and driving a lamp area, and a second power source for driving a lamp area. The plurality of power sources are configured to output negative power supply signals and negative reference signals; the controller is configured to output a driving signal through negative voltage driving based on a control signal, the negative power supply signals and the negative reference signals.