The present invention effectively provides, to a user, a coupon to improve a lifestyle. An information processing device includes an acquisition unit configured to acquire user data including at least one of vital data including biological information pertaining to a user and lifestyle data pertaining to the user, a provision unit configured to apply, to the user data, reference data indicating criteria for determining a content of the user data and, in accordance with a result of the reference data being thus applied, provide, to the user, coupon data pertaining to a coupon configured to encourage the user to take a specific action, and a determination unit configured to determine, on the basis of usage history data of the coupon data thus provided and the user data corresponding to the usage history data, whether or not a coupon corresponding to the usage history data is effective in improving a lifestyle of the user.