Invention Grant
- Patent Title: Method and apparatus for optimizing content placement
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Application No.: US17671269Application Date: 2022-02-14
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Publication No.: US11785313B2Publication Date: 2023-10-10
- Inventor: Daniela E. Novick , Juan C. Vallejo
- Applicant: TFCF LATIN AMERICAN CHANNEL LLC.
- Applicant Address: US CA Los Angeles
- Assignee: TFCF LATIN AMERICAN CHANNEL LLC
- Current Assignee: TFCF LATIN AMERICAN CHANNEL LLC
- Current Assignee Address: US CA Los Angeles
- Agency: Farjami & Farjami LLP
- Main IPC: H04N21/81
- IPC: H04N21/81 ; H04N21/442
Abstract:
A system and method for scheduling at least one advertisement for presentation in connection with at least one media program is presented. In one embodiment, the method comprises determining a measure of engagement of at least a portion of the at least one media program, selecting the at least one advertisement from the plurality of advertisements based at least in part upon the determined measure of engagement of the at least a portion of the media program, and scheduling the selected advertisement for presentation in connection with the selected at least one advertisement.
Public/Granted literature
- US20220167065A1 METHOD AND APPARATUS FOR OPTIMIZING CONTENT PLACEMENT Public/Granted day:2022-05-26
Information query
