A digital communications or content platform is provided on a desktop and mobile platform that is configured to provide a useful tool for generating visualizations or other user content that is operable to create a layer or skin that acts as a pane of glass over original web content. The digital communications or content platform is configured to maintain, in a data structure, a set of data linkages representative of a set of visual components whose visual locations and website locations are dynamically maintained despite changes to the underlying webpage. The digital communications or content platform is configured to cause a display to render a hybrid webpage including both the underlying webpage and the overlay.