A driving mechanism, includes a frame body, as well as a driving assembly and a transmission assembly mounted on the frame body; the driving assembly including a driving member and a reduction gearbox structure connected together and mounted to the frame body; the transmission assembly including a first transmission member and a second transmission member, the first transmission member being mounted to the frame body and connected to the reduction gearbox structure, the second transmission member being in transmission connection with a flexible display screen. The driving member outputs a first torque to be converted into a second torque, and the second torque is output to the first transmission member, to drive the flexible display screen to move, wherein the first torque is less than the second torque.