Examples described herein relate to apparatuses and methods of providing real-time notifications on affordability and advisability of purchasing goods or services using augmented reality. The method includes receiving, from AR device associated with a user, visual data representing a view through a viewing area of the AR device. The visual data comprises geolocation data indicating a geolocation of the AR device. The method includes identifying an image of an object included in the visual data. The method includes determining, based on the visual data, a product identifier associated with the object. The method includes determining an attempt by the user to purchase the object. The method includes generating, in response to determining the attempt, recommendation data based on the product identifier and an account associated with the user. The method includes sending the recommendation data to the AR device to cause the AR device to display the recommendation data to the user.