A method for sharing content during a virtual 3D video conference, the method may include inviting multiple participants to join a virtual 3D video conference; creating a shared folder dedicated for storing shared content items, wherein the shared content is accessible during at least during the virtual 3D video conference; enabling access, to the multiple participants, to the shared folder; wherein the access is governed by one or more access control rule; and conducting the virtual 3D video conference; wherein the conducting comprises sharing at least one of the content items.