The generation, association, and display of in-game tags are disclosed. Such tags introduce an additional dimension of community participation to both single and multiplayer games. Through such tags, players are empowered to communicate through filtered text messages and images as well as audio clips that other game players, including top rated players, have generated and placed at particular coordinates and/or in context of particular events within the game space. Users may generate the tags using standard push-button commands, gestures via gesture-recognition commands, or voice commands such as “drop tag.” The presently described in-game tags and associated user generated content further allow for label based searches with respect to game play, as well as community participation and feedback.