Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting content for user devices specific to a particular user. The aspects generally relate to providing related content items to a particular user across multiple different user devices, such as mobile devices, tablet computers, desktop computers, and televisions. The selection of the content items for a particular user and the device to which the content items are to be sent are based one or more of the following factors: user history data, subject matter category duration, frequency duration adjustment, behavioral duration adjustment, and device prioritization.