A computerized, interactive eyewear display board system, comprising a plurality of display shelves mounted to a display board's support structure, each of the display shelves comprising at least one light that is adapted to selectively illuminate the respective shelf, the at least one light being controlled a computer processor; and an item tracking mechanism that is adapted to determine which particular eyewear is on each particular respective one of the display shelves. In various embodiments, the display board system is adapted to receive eyewear preference criteria from a user, identify particular eyewear that is placed on a particular one of the display shelves that satisfies the eyewear preference criteria, and in response to determining that the particular eyewear satisfies the eyewear preference criteria, illuminate the particular shelf.